There is absolutely no question that Twitter is exploding on the social media scene as a way for businesses to connect to new prospects.I see social sites like Twitter, and now ever Facebook Fan Pages, as a way to "pre-qualify" prospects and also send high quality traffic to your business website.
Pre-Qualified Prospects
I call the followers on Twitter, and fans on Facebook, pre-qualified because of this one key point - they (an actual human being) has to voluntarily chose to follow you! You do not get followers by accident, and when someone does follow you, they've made an active decision - for one reason or another - to receive your update (content).
Now I know that a lot of people, especially on Twitter, are following you because they want to drive trafffic to their profile for promotional reasons. Regardless, that's still another person who is going to receive your content each time you update your Twitter profile.
Drive High Quality Traffic To Your Website
The second way I see Twitter as a valuable marketing tool for your business is in the way it drives traffic to your website.
When you update your Twitter profile, or your Facebook Fan Page (or both), your content is going out to each of your followers (and fans on Facebook). Along with this content you can add a link that points back to your website, blog, promotional page, etc...
By adding a link to your updates, your are instantly providing an opportunity for your followers to click the link and land on your website.
Some people have stated that Twitter is most valuable at sharing links. SOOO.... why not give your followers a link back to your website, and in turn dramatically increase traffic and brand awareness for your business?
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