And where are most spending spending "most" of their time??? Interacting and connecting in places like Twitter, Facebook, blogs, email, etc...
However, for a business, it's critically important to build a strong reputation. And why? Because the more people who know about you opens up more opportunities to make profitable connections.
Building a reputation (getting people to know about you) has never been easier because of the tools that are now available online. Twitter and Facebook are quickly becoming to 2 main avenues for people to share information. And I can assure you, there are more people reading (or listening) than there are people typing.
Again, being consistent and active, producing valuable information for others to read, will build your reputation faster than any other tool that's currently available.
So get out there - get active - and start building your online reputation.
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