White House, Sarah Palin Now On Twitter

The rise and popularity of Twitter is almost too fast to keep track of.  However, there is no doubting the relevance of the new social networking tool especially considering that The White House and Sarah Palin are now on Twitter.

Say what you want about Twitter, but more than likely those that aren't aware of the communication, collaboration, and connecting power are those that don't understand it.

And also more than likely criticism comes from those that don't use it.

But for those of us that do, from kids, businesses, to The White House, the integration of Twitter is becoming a "necessity" more than it is just a cool little tool.

Check out The White House and also Sarah Palin who are now on Twitter.

Wanna Build Links? Become Popular First!

I've learned lessons the hard way with things like SEO and link building.

"The web is a cess pool," said Google CEO Eric Schmidt.

And a lot of the muck comes from SEO types that build links manually in an effort to artificially inflate rankings and exposure for businesses on the web.

Let me ask you this.

If you go to Technorati, or Forbes best blogs, and analyze what you see, do you think you're going to find these ultra successful blogs paying an SEO to build garbage links?

Of course not.

Then how have sites like this achieved such high levels of success?

They've earned it, along with building their reputation.

Here's a crazy concept for you.

It's called "hard work."

These top performing sites didn't just appear out of nowhere after only a few days on the web. They had to start from the ground up, producing great content that people found value in.

Most importantly, from a growth and popularity standpoint, they built content that others wanted to link to.

Links will continue to be the one thing that connects the web, drives PageRank, and determines authority.

The natural process of building links to your site happens best, and you get the highest authoritative (most meaningful) links when you let your audience build them for you.

How does that happen?

Again, by producing content, and providing a site that others find valuable (fun, informative, cool, exciting, etc...)

However you define "valuable" is only important for your site and your audience of readers.

But valuable it must be (your blog, your website, etc...) in order to attract the meaningful links that truly brings you to the forefront of traffic and exposure on the web.

Persistence Is Key To Social Media and Online Marketing

One quick way to elevate your business and presence on the web is simply being more persistent than everyone else.

Statistics show that 60% of Twitterer's bail after the 1st month.

This means that people get excited about Twitter, get to work by posting updates, then after a month of so burn out and fade away.

So it is with blogging as well.

There are literally millions of blogs a day that slip away into oblivion because no one is posting to them on a consistent basis.

Same is true with Twitter.

You can gain the competitive edge over probably 80% of your competitors just by simply being consistent with your Twitter updates.

Online Marketing Is All About Branding

Have you ever wondered why Coke, Nike, and others literally spend millions of dollars each year on advertising?

The answer is simply branding!

Don't be fooled - they are not spending money to track views to conversions - oh no.

They are spending money so that their brand is continually presented to an audience over and over again.

It's that "over and over again" aspect that is worth billions to the big brands.

Fortunately, for the little guy on the web (like you and me) there are great ways to achieve, sort of, the same thing for your business or brand.

Take Twitter for instance.

Here you have a platform that allows you to present your business, or your message, or your nice picture of yourself, over and over again to an audience.

The difference with this audience is that they actually "volunteered" to follow you and receive your updates!

In my opinion, that makes your Twitter audience somewhat of a relevant group of people.

Take also your Facebook page.

Here again, you can update your wall on a continual basis, and so all of your friends are updated as well with that you're talking about.

It's all branding my friends!

And best of all with sites like Twitter and Facebook - your branding campaigns are 100% FREE.