"The web is a cess pool," said Google CEO Eric Schmidt.
And a lot of the muck comes from SEO types that build links manually in an effort to artificially inflate rankings and exposure for businesses on the web.
Let me ask you this.
If you go to Technorati, or Forbes best blogs, and analyze what you see, do you think you're going to find these ultra successful blogs paying an SEO to build garbage links?
Of course not.
Then how have sites like this achieved such high levels of success?
They've earned it, along with building their reputation.
Here's a crazy concept for you.
It's called "hard work."
These top performing sites didn't just appear out of nowhere after only a few days on the web. They had to start from the ground up, producing great content that people found value in.
Most importantly, from a growth and popularity standpoint, they built content that others wanted to link to.
Links will continue to be the one thing that connects the web, drives PageRank, and determines authority.
The natural process of building links to your site happens best, and you get the highest authoritative (most meaningful) links when you let your audience build them for you.
How does that happen?
Again, by producing content, and providing a site that others find valuable (fun, informative, cool, exciting, etc...)
However you define "valuable" is only important for your site and your audience of readers.
But valuable it must be (your blog, your website, etc...) in order to attract the meaningful links that truly brings you to the forefront of traffic and exposure on the web.
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