The answer is simply branding!
Don't be fooled - they are not spending money to track views to conversions - oh no.
They are spending money so that their brand is continually presented to an audience over and over again.
It's that "over and over again" aspect that is worth billions to the big brands.
Fortunately, for the little guy on the web (like you and me) there are great ways to achieve, sort of, the same thing for your business or brand.
Take Twitter for instance.
Here you have a platform that allows you to present your business, or your message, or your nice picture of yourself, over and over again to an audience.
The difference with this audience is that they actually "volunteered" to follow you and receive your updates!
In my opinion, that makes your Twitter audience somewhat of a relevant group of people.
Take also your Facebook page.
Here again, you can update your wall on a continual basis, and so all of your friends are updated as well with that you're talking about.
It's all branding my friends!
And best of all with sites like Twitter and Facebook - your branding campaigns are 100% FREE.
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